Google has announced that it will discontinue the Annotations Editor on YouTube, according to ablog post. Its use has decreased by over 70 percent, according to the company, even as the adoption of End Screens and Cards has grown. According to the announcement, existing annotations will continue to show when using a desktop computer, although editing existing annotations or adding new ones won’t be possible after May 2.
Instead, Google will only allow you to delete them.

The company hopes that users will move on entirely to Cards and End Screens, features the company claims to have improved over time. According to the YouTube Creator Blog post, End Screens and Cards generate seven times more clicks across YouTube than annotations. The Annotations Editor was launched back in 2008, a time when mobile phones weren’t as popular. The post further stated that since 60% of YouTube’s traffic was now mobile, End Screens and Cards were a more viable option since they worked on mobile and desktop platforms.

Explaining the decision on the YouTube Creator Blog, Muli Salem, Product Manager at Google said in his post, “End Screens and Cards are more engaging for your viewers: End Screens and Cards generate seven times more clicks across YouTube than annotations. In fact, viewers generally don’t love annotations, and on average they close 12 annotations before they click on one of them. And more and more viewers turn off annotations altogether.”


Advertisements